by Bryan Krahn | Oct 30, 2023 | Uncategorized
Years ago, I worked for a bodybuilding/muscle magazine. One of my jobs was to spot content that would resonate with the core of their readership—largely men aged 18-30. I learned quickly that most of their readers felt they were “advanced” lifters, or at...
by Bryan Krahn | Oct 27, 2023 | Uncategorized
There’s nothing wrong with low-carb diets, although there’s nothing all that right with them, either. So if an initial 14 or 21-day very low-carb “induction” phase is used to hammer down core habits… sure, go for it. After all, compliance...
by Bryan Krahn | Oct 23, 2023 | Uncategorized
Nobody wants to maintain. Everyone has a goal, and it’s always to “get somewhere”—be leaner, get bigger, drop a dress size, hit a new PR. Maintenance is seen as downtime, even negative time—the dead zone between periods of progress. And for many,...
by Bryan Krahn | Oct 16, 2023 | Uncategorized
Meet Brody, a young social media guru and party enthusiast. He’s jacked, charismatic, and has a style that sets the party on 🔥. But would you turn to Brody for advice on getting someone over 40 into shape, especially with a challenging career and growing family?...
by Bryan Krahn | Oct 13, 2023 | Uncategorized
PSA: The ideal or healthy amount of alcohol in your diet is ZERO. Zilch. Zip. Nada. Not one glass of wine a day for the resveratrol or a drink after work to take the edge off. The much-celebrated health benefits were all a ruse—a classic case of “when marketing...
by Bryan Krahn | Oct 9, 2023 | Uncategorized
Last year a client set a goal to be photo-lean in relatively short order. Things didn’t go well. Now, I never say “I told you so,” but in this instance, I wanted to. Because back when she told me her goal, she also mentioned an upcoming vacation to...
