Are you guilty of this?

Goal-setting is popular in the fitness industry. Always has been. And the most common goal people are setting? Dropping pounds or inches. “Drop 3 dress sizes for my wedding day. Lose 25 pounds by Halloween so I can squeeze into a nurse costume so inappropriate its banned in most non-western countries. Dump 30 kilos by National Talk Like a Pirate Day. I’ve heard it all. The problem is, these are...

THE ZOMBIE APOCALYPSE IS COMING

You can thank Daylight Savings Time. There are plenty of tips, hacks, and of course supplements that supposedly help with fat loss. Unfortunately, the vast majority don’t do a damn thing—at least compared to the basics of calorie control, eating enough protein, resistance and cardiovascular exercise, sleep, and stress management. Yet even the brilliant basics only work if you’re consistent with...

Stop worrying about the minutiae

Stop majoring in the minors. Adults with jobs, kids, and responsibilities have FAR less time to devote to training. No big surprises there. Now there are some VERY good bodybuilders that have made it happen—even with busy families—just by being mercenary with time management (and having awesome spouses!) or hiring a coach. But they also don’t sweat the small things and worry about the minutiae...

The difference between hunger and craving

Are you hungry or bored? Understanding the difference between hunger and cravings can literally determine if your fat loss diet is a success. Hunger is literally the physical distress caused by lack of food. Period. A food craving is an intense desire for a specific food. They can be triggered by emotions, stress, and environment. Someone can even experience strong food cravings without feeling...

Are You Doing What Really Matters?

There's an epidemic in the health and fitness space of worrying about stuff that doesn’t matter. Can I drink coffee within 30 mins of waking up? How many reps in reserve is best? Should cold plunge every morning or sauna every evening? How do I isolate the lateral head of the triceps? How do I get sunlight when I wake up when there isn’t sunlight when I wake up? Minutiae in the health &...

Key to successful fat loss? Confidence

Confidence is a big part of successful fat loss. While the basic physiological tenets, such as a sustained calorie deficit, HAVE to be in line, a So-So Plan that you believe in 100% will be more successful than The Perfect Plan that you just don’t think is good enough (or cutting-edge enough) to work. That’s one important reason so many people can get into shape following wildly different...

Do genetics make a difference?

A fair question. So let's take a look. On the left, we have the late Rocky Johnson. On the right, his son Dwayne. Clearly the apple didn't fall from the tree. Genetics for the win! But is it really that simple? As powerful as genetics may be, they're just one piece. They’re also routinely misunderstood, especially on social media. Ever see some jacked dude on IG post a photo from before they...