My Story

bryan-krahn-portraitWhen the bank asks me what I do for a living I say that I’m a writer and trainer and father of two bulldogs.

In reality, I help people look how they truly want to look. And then I write about it, amongst other topics.

Since this supposed to be a “bio” page: I’ve been a trainer since 1997, hold a Certified Strength and Conditioning Specialist designation through the NSCA, and two university degrees in two decidedly non-fitness related areas.

I’m also a “semi-serious physique athlete,” meaning that I enjoy building a lean, muscular, aesthetic body but stop short of actual competitive bodybuilding.

I build my body for me — because I love it, it’s healthy, and because I can. It’s an incredible privilege.

Not to mention, actually looking like you lift is fun. Chubby personal trainers send you hate mail and write whiny blog posts about how unfair the world is. What’s not to love?

But so we’re clear: I’m not genetically “gifted.”

I was born with zero special talent for this field and none of my “gains” ever came easy.

However, being forced to do stuff “the hard way” was actually a blessing. Because combined with the few strengths I was blessed with, like intelligence (at least they tell me) and tenacity, it helped me become a very good problem solver and a much better coach.

It also taught me to appreciate the “artistic” side of the physique transformation process. (Trust me, losing fat and building muscle is a lot more than just a simple math equation, something only experience can teach you.)

And for the last 20 years I’ve worked in the business of helping people build the body they’ve always wanted and feel awesome.

I use a base of scientifically supported industry practices but also a litany of techniques that have been shown to work in the real world (i.e the gym) but have yet to be put through through formal scientific scrutiny. You know, broscience.

I’ve also drifted deep into other areas of “the industry” — writing hundreds of articles for almost every fitness magazine that’s ever been on a newsstand (you can still read my work regularly in Ask Men, Men’s Health and, ghost writing hundreds more, and editing & re-writing so many other guys’ work I’ve long lost count.

To be fair, writing about fitness hardly makes one an expert.

Most of what I read is recycled minutiae or straight-up click bait bullshit. Though if you survive in the industry long enough, the expression “success leaves clues” starts to have meaning.

You discover that there are many routes to any destination. The trick is finding the best route for the individual traveler.

Which is what this blog is all about: my thoughts on my life long passion for what I call Physique Mastery.

Of course, I’ll occasionally venture into other things that interest me – I like to travel, try new things, and I mentioned the bulldogs — but it shall never venture too far from what originally sparked my interest and has maintained it all these years: helping people look the way they’ve always wanted to.


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