Motivation: the reward lies in the journey

Motivation: the reward lies in the journey

Motivation is tricky. Losing motivation can be interpreted as “the goal just isn’t important to me anymore, or at least not worth the amount of work I gotta put in.” But is that really the case? Because, in my experience, complaints of losing...
Remembering what really matters

Remembering what really matters

The New Year is almost here. Like everyone working in fitness I have a LOT to do. Training programs to design, emails to answer, newsletters to write, client consults to prep for. And “helpful content” to create. None of which is rocket science. But it’s all time...
Selecting a plan that fits your mental model

Selecting a plan that fits your mental model

Some people need strict and specific eating directions. It’s not always a knowledge or experience thing. They just do better when things are laid out in VERY black and white terms. i.e. “8 oz grilled or baked chicken or turkey breast.” On the other...

Confidence is a big part of successful fat loss

While the basic physiological tenets, like a sustained calorie deficit, HAVE to be in line, a so-so plan you believe in 100% will be more successful than a Perfect Plan that you just don’t think is good enough to work. That’s the reason so many people get into shape...

Getting Lean in 2025 starts TODAY

I’m gonna let you in on a secret that I learned over 25 years ago, when I was cutting my teeth as a personal trainer and (desperately) trying to “look the part,” when we all used to worry about that kind of thing. 😉 Back in those days I ALWAYS struggled with food...
Why make things harder?

Why make things harder?

While contest dieting for the Olympia, Dorian Yates would dream he was bingeing on sausages and fast food. He’d wake up panic-stricken, and for a brief moment, he’d think he had just eaten those foods. And then he’d remember—he doesn’t keep junk food...