The Dead Zone

The Dead Zone

Welcome to The Dead Zone. I’ve written this to clients so many times over the years I figured I’d make it into a post. You know the expression “it’s not how you eat between Xmas and New Years that matters, it’s how you eat between New Years and Xmas?”...

Your dedication gives you freedom

You might’ve noticed I’ve generally been absent from social media (except for Instagram Stories, which I fire off on the fly as I go about my day). The main reasons have been “too damn busy” with normal client work and things like preparing for the Silverback Summit...
Stop buying fitness gadgets

Stop buying fitness gadgets

Stop buying fitness gadgets. Barbells, plates, dumbbells, benches, etc. have been around for 100 years. Jack LaLanne, the first fitness influencer, invented the cable-pulley machine in the 1950s. Though I wouldn’t be surprised if some yoked Soviet lumberjack beat him...
Don’t chase novelty, chase results

Don’t chase novelty, chase results

Changing your training program every 4 weeks is very popular. It’s also one of the dumbest things you can do. Much of the “gains” you experience in the first few weeks of a new program are neural i.e., your nervous system getting used to the workout and the...

3 Reasons You’re Not Adding Muscle

Let’s be clear: there could be many reasons you’re not adding appreciable muscle to your physique. On some level, everything matters. Total volume, training frequency, diet and nutrition, exercise selection, recovery and stress management, sleep quality,...