The difference between hunger and craving

The difference between hunger and craving

Are you hungry or bored? Understanding the difference between hunger and cravings can literally determine if your fat loss diet is a success. Hunger is literally the physical distress caused by lack of food. Period. A food craving is an intense desire for a specific...

Are You Doing What Really Matters?

There’s an epidemic in the health and fitness space of worrying about stuff that doesn’t matter. Can I drink coffee within 30 mins of waking up? How many reps in reserve is best? Should cold plunge every morning or sauna every evening? How do I isolate the...

Key to successful fat loss? Confidence

Confidence is a big part of successful fat loss. While the basic physiological tenets, such as a sustained calorie deficit, HAVE to be in line, a So-So Plan that you believe in 100% will be more successful than The Perfect Plan that you just don’t think is good enough...
Do genetics make a difference?

Do genetics make a difference?

A fair question. So let’s take a look. On the left, we have the late Rocky Johnson. On the right, his son Dwayne. Clearly the apple didn’t fall from the tree. Genetics for the win! But is it really that simple? As powerful as genetics may be, they’re...
Creating flexibility

Creating flexibility

The Big Rocks of a diet & exercise plan are surprisingly flexible. You don’t have to follow specific workout splits, work in certain rep ranges, or include a bunch of “must-do” exercises. Calories don’t have to be the same every day, and you can even work...