Vibrams, Van Halen, and Brown M&M’s

Vibrams, Van Halen, and Brown M&M’s

I marvel at how some fit guys that I know can meet attractive, stylish women and keep them relatively engaged for a while. Not because they only talk about training or eat weird shit or have really skewed priorities — you can have that and still close the sale...
A Muscular Career Marriage

A Muscular Career Marriage

Who Are You? Forget “to be” — this is the question. Recently at the annual Fitness Summit, I spoke about the importance of branding from a fitness pro’s perspective. Branding isn’t just about marketing or “cutting through the noise.” A strong brand will define...
Heart Attack Man

Heart Attack Man

Let me tell you about the time I almost killed a thousand bodybuilding fans. Okay, that’s an exaggeration. But it was still reckless and stupid. Around 10 years ago I was asked/told at the last second to work a sponsorship table at a bodybuilding show taking place...
Check Your Head

Check Your Head

When the lighting is right some of the veins poking through on my legs look like a pale blue spider web. If this is the most useless thing you’ve read all week then welcome to the headspace of the dieting physique athlete. I’m not alone. Anyone who does this, or tries...
The Art of Aesthetic

The Art of Aesthetic

Ever since I wrote this blog about fitness model photo shoots, I’ve received a number of questions from guys who either want to be Physique competitors, or at least look like one. A few years ago I would’ve scoffed at them. Physique competitions? That’s for pretty...