Before & Afters: Age, Context and Survivorship Bias

Before & Afters: Age, Context and Survivorship Bias

I spent years as a coach for an online macro coaching company. Here’s a dirty little secret. They stay in business by sheer numbers. They have to recruit new people to sign up continually, so the coaches find ten shining examples of clients who have great-looking...
Should you use lighter weights and higher reps?

Should you use lighter weights and higher reps?

This week, I want to field a question I’ve received a few times recently: Why does it seem like all the fitness influencers are recommending using lighter weights? Maybe a better question is this: why would heavier weights be more popular? Heavier loads (1-6...