Are you guilty of this?

If I had a dime for every time I’m asked about goal-setting, I could buy Epstein island, have it thoroughly cleaned, and then start my own goal-setting cult.

And the most common goal people are setting?

You guessed it—dropping pounds or inches.

But here’s the problem—these are generally terrible goals.

Cause losing weight is the canonical “OUTCOME” based goal.

But you have almost ZERO control over such outcomes—so you’re just setting yourself up to fail.

What you DO control is the process.

– How well you eat.

– How much you exercise.

– How long and how well you sleep.

– How you handle and manage stress (at least to a degree).

So that’s where you start: with the ACTIONS you can take that move you toward the outcomes you desire.

And then, you simply adjust the behaviors and protocols every week to hit the process targets.

But don’t just take my word for it.

Multiple studies have shown that people who focus on process-based goals are more likely to stick with their exercise and nutrition routines over the long term.

Better yet, they also experience less stress and anxiety.

So, the next time you’re tempted to set an outcome-based goal, ask yourself: “What process can I establish to help me achieve this outcome?”

– Coach Bryan