Nobody wants to maintain. Everyone has a goal, and it's always to "get somewhere"—be leaner, get bigger, drop a dress size, hit a new PR. Maintenance is seen as downtime, even negative time—the dead zone between periods of progress. And for many, without the pressure of a looming goal, there's an undercurrent of fear and complacency. A worry of sliding back toward the person they are trying not...

Meet Brody, a young social media guru and party enthusiast. He's jacked, charismatic, and has a style that sets the party on 🔥. But would you turn to Brody for advice on getting someone over 40 into shape, especially with a challenging career and growing family? Probably not. Why? Because the 'skin in the game' is crucial. It separates relevant wisdom from mere trivia. It's about living and...

PSA: The ideal or healthy amount of alcohol in your diet is ZERO. Zilch. Zip. Nada. Not one glass of wine a day for the resveratrol or a drink after work to take the edge off. The much-celebrated health benefits were all a ruse—a classic case of "when marketing meets wishful thinking." The results from multiple randomized trials keep rolling in and they’re unequivocal: ANY amount of alcohol—even...

Last year a client set a goal to be photo-lean in relatively short order. Things didn't go well. Now, I never say "I told you so," but in this instance, I wanted to. Because back when she told me her goal, she also mentioned an upcoming vacation to Italy while "sticking to the plan." My first words were, "That's gonna be tough." Sadly, I was right. The gym situation near her sucked, and the food...

I often get asked about eating on the road. If it's a vacation or break, I do NOT track or even watch what I eat. But I don't binge or go out of my way to eat “junk,” either. Mostly I try to be in the moment. That means focusing more on WHERE I am and WHO I'm with and letting food be a part of my day. However, if it's more of a business trip or if I have a goal looming, I'm much more actionable...

I'd no idea it was National Sons Day or that it even existed. And my initial reaction was, why? Every day already revolves around my son, who at six years-old is a turbulent mix of wants & needs that dominate my schedule and my wallet. But I’ll let him have this day. He didn’t arrive until I was deep in my forties and yet has taught me so much about life. 1. Don’t wait to start a family....

Nothing tramples progress faster than "ah-screw-it” absolutist thinking. Let’s say you’ve had a strong week on the diet front, prepping and eating all your meals to plan. Until Friday rolls around… and you ditch another Tupperware meal at your desk to join your co-workers on the patio for tacos and drinks. No big deal. But then ah-screw-it swoops in, and suddenly you’re considering making the...