Less is Mastery

As a coach a big part of my job is helping clients maintain focus on what matters in what can be a very overwhelming process. The way I do it isn’t subtle or elegant; it’s stating a few key ideas over and over. Structure. Consistent sleep & wake times....
What makes me say, “This is going to be easy.”

What makes me say, “This is going to be easy.”

I had a consult with a new client, a man who’s lost a lot of fat and now wants to start putting on some quality mass. When I asked how he lost the weight, he said by diligently counting macros + prepping his food + eating basically the same foods most every day...

Oh, that diet. Again.

Back in 1996 I told a bodybuilder friend/mentor whom I really looked up to about this new diet I was following. “You eat zero carbs but lots of fat and it tricks your body into surrendering bodyfat while sparing muscle.” My mentor wasn’t too impressed. “Oh...

The Rock Lied: It Does Matter!

If I could click my Jordans together three times and make anything disappear it would be the overplayed, too-cool-for-school It Doesn’t Matter schtick: How many reps should I do? » “Doesn’t matter. Just work hard.” Can I eat toast, or should I stick...