I have a “touch of OCD.” No, I don’t check whether the stove is off every 10 minutes or organize my sock drawer like Iron Chef Morimoto arranging an ornate plate of sushi. It’s just when I take an interest in something, I really take an interest -- often at the expense of things like work, sleep, and laundry. Which I'll have you know has piled up to Mt. Kilimanjaro proportions. While I had grand...

You’re being misled. It’s not juiced-up bros and supplement hoes trying to pull the UnderArmor over your eyes. It’s “evidence-based” fitness trainers and writers, the ones who’ve taken it upon themselves to interpret the research for us. An interest in science is a good thing. The problem is trainers thinking that they have “reading research” all figured out when they clearly don't. Interpreting...

I have a post coming out in a few days about bad research interpretation in the mainstream fitness media, but I want to set it up by offering a very smart researcher’s opinion. You see, I’m a total bro. I believe that the pump equals growth. I believe that hunger is a sign of a diet working. I believe that a good arm workout can cure depression. Well, it works for me at least. I believe these...

I’m insecure about a few things. I think most guys are to a degree. Some are insecure about their careers. Others are insecure about their relationships, or lack thereof. But there’s something about physical insecurities. They’re deep seeded and debilitating. And they’re easily exploited by snipers armed with the oldest, yet most accurate of weaponry. Alpha What? In the wake of the usual...

Fat loss sucks. Let me rephrase: Losing fat is pretty damn cool, but the process sucks like a Hoover. Especially the cardio, or energy system work, or whatever lipstick you want to smear on that old hairy sow. I loathe it; in an instinctual, visceral way that all red-blooded, fast twitch dominant guys do. It’s boring. It’s repetitive. I swear it burns muscle and hordes fat. (Note: it doesn’t.)...

I marvel at how some fit guys that I know can meet attractive, stylish women and keep them relatively engaged for a while. Not because they only talk about training or eat weird shit or have really skewed priorities -- you can have that and still close the sale -- but because of their style choices. Namely, footwear. Shoes are a big deal. Especially to women. It’s among the first thing they...

Who Are You? Forget “to be” -- this is the question. Recently at the annual Fitness Summit, I spoke about the importance of branding from a fitness pro’s perspective. Branding isn’t just about marketing or “cutting through the noise.” A strong brand will define your career. It will define you. The Big Paradox First the paradox. You need a strong, consistent brand to survive. Yet the fitness...