Your Own Hollywood Transformation

Your Own Hollywood Transformation

People love Hollywood physique transformations. "How did they change so fast?" we ask, as if what prevents the everyday person from achieving similar results is a secret workout or diet and not a combination of great genetics, unlimited resources, and good ol' Hollywood magic (wardrobe, lighting, and anabolics). Then there are reverse transformations: stars who for a brief time go from beautiful...

Do You Believe in Magic?

Do You Believe in Magic?

I do. There are examples everywhere.   Hard Work is Magic. Download a random free program off the 'net and you'll make progress -- if you bust your ass. Whereas sleepwalking through The Most Perfect Program Ever will do nothing.   Consistency is Magic. Three days of "perfect eating" followed by two or three days of whatever won't accomplish a thing. But a month of 90% compliance (meaning one...

The Muscle Building Uniform

The Muscle Building Uniform

Put some damn clothes on! (At least if you're trying to build muscle.)   People (especially guys) trying to gain muscle need to embrace "sweater weather." In other words, use the cold weather as incentive to add a little bulk to their frame, even if it comes with a TEMPORARY loss in muscle definition and (gasp!) a less aesthetic look. It would seem like a no brainer, especially considering:...

Counting Macros Can Kill Your Gains

Counting Macros Can Kill Your Gains

Some do well with counting macros or calories because it offers a sense of control. Especially in light of all the conflicting advice and agenda-driven bullshit that comes with the diet industry. Yet it has its drawbacks, from the accuracy of the numbers being used, to that precious control eventually becoming a psychological prison. I know people who get anxious at the thought of NOT counting,...

3 Quick Tips for Those in January Mode

3 Quick Tips for Those in January Mode

As a coach I have mixed feelings about the month of January. On the one hand, business definitely picks up as people decide that this is "the year they get serious" and sign up for coaching. On the other hand, it's a very tricky time of year as even smart, experienced, long term clients can, depending on their level of indulgence, fall victim to "post holiday bloat so I better slash my calories...